Marketers becoming predictive marketers with Big Data

  As marketers, we can put data science to work to better predict which prospects and customers are most likely to buy, and when, to target the best prospects with powerful, personalized messages. It’s critical to look at a combination of various types of data, and view their signals as different pieces of the prospecting and customer experience puzzle. Three types of data comprise the trifecta of lead prioritization: Behavioral, Demographics and intent data. One who is master in intent data analysis will win the race as it deals with data collection on prospects long before they engaged with the brand. Google is the master in intent data. Intent data allows marketing teams to identify buyers before they find you, revive 'Zombie' accounts, improve your nurturing programs and accurately steer retargeting campaigns.  

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Reference :  http://www.cmswire.com/cms/digital-marketing/harness-the-power-of-intent-data-for-predictive-marketing-028753.php