Uber a
taxi aggregator knows everything about their customers right from where I live,
where I work, where I eat, where I travel, where I stay/visit and when I do all
these things. Uber is one of the few entities who knows customer’s current
location other than one’s wife, Apple and NSA. A lot of data Uber is generating
on a daily basis about every customer which can even cause Uber starting up a
new business out of its original business of selling this important information
about their customers to different other
businesses such as hotels , airlines, restaurants, nightclubs, bars etc. to
increase their customer base. Uber has recently tied up with Starwood hotels
under “Starwood preferred guest” program under which uber customer’s data is
getting shared with Starwood to drive their business and this has also helped
individuals as they are getting all the offers from these businesses on the go
so no need to look for them and can get the good deals from them as they can’t
afford losing any customer.
#BigData #Uber #NewBusiness
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