Though smart watches being a major threat to the activity tracker devices or wearable devices such as fitness wristband, smart garment etc. But the market of wearable device is predicted to be rising in future because many people are being fitness freak and also these devices can also be used to track many other parameters such as diet , sleep, health related parameters such as BP ,heart beats etc.
Fitbit being a leader in activity tracker devices with gaining 68% market share as compared to competitors such as pebble, Jawbone, Misfit etc. and the they have large range of wearable products ranging from $50 to $250. Talking about the threat smart watches creating to these activity tracker devices I think price will be the deciding factor, as smart watches are launched by most of the big technology players like apple, LG, Samsung and many watch companies and they are pouring lot of mony into the r&d and innovation of these products so they will charge a premium price for these innovative products and compared to these wristbands are available from price as low as $20 in the market, and also talking about the functioning of both of these devices is majorly controlled by the smartphone by communication it with an application, so the more the features built in more will be price of the device. I am still hopeful to see a new wearable device application development platform other than android or iOS in future which will take this complete segment of wearable devices independent from the smartphone segment.
#wearabledevices #smartwatch #apple #samsung #fitbit #wristwatch #activitytracker
Reference: http://www.cnet.com/news/fitbit-files-for-100m-initial-public-offering/ Fitbit files for $100M initial public offering
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