Dirty data creating problems in Marketing

Dirty data is the data which is not trusted one or not authentic in nature, so it’s not a good approach to rely completely on such data for business operations. Taking example of sales operation wherein primary stage is the suspect database building and this needs to be perfect in order to approach them for sales. It’s very difficult job to the email ids and contact numbers of suspects who can be your probable customers in future from the internet as there is so much data available on the internet and it’s very difficult to trust on one particular source as very few are trusted ones. There can be multiple profiles of same person available on the internet and all of them looks to be alike, so it’s a difficult job to choose the trusted or verified data from this data pool. There are ways to get the trusted data but these ways are very expensive for a small company.

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Reference: http://www.cmswire.com/cms/digital-marketing/dirty-data-means-muddied-marketing-029068.php#disqus_thread